Rob49 and Sexyy Red Drop “In The Club” — New Orleans Rapper Preps “Life of the Party” After Sold-Out Hometown Show

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New Orleans rapper Rob49 is closing out the summer with a new single and video featuring Sexyy Red, titled “In The Club,” the first official offering from his highly anticipated project, Life of the Party, set to arrive this fall via Rebel/Geffen Records .

The collaboration brings together two of rap’s most unapologetic personalities on a record designed for crowded dance floors, late nights, and anything-goes celebrations. The single marks the first time the two artists have linked up since their 2025 tag-team on the dancefloor-ready bop “So Sexyy”.

The Visual: Loud, Unfiltered, and Unapologetically Turnt

The accompanying video matches the track’s wild energy, dropping Rob49 and Sexyy Red into a packed club surrounded by friends, flying money, and nonstop dancing. The two artists embrace the chaos as they move through a night of celebration, capturing the carefree attitude at the heart of the song .

The hook leans hard on the repeated title phrase, while both rappers keep their verses fixed on drinking, flexing, and the kind of late-night excess the setting puts directly on screen .

“I do what the f-ck I want, this ain’t lust / I ride in foreign and these hoes ride bus / Popping bottles in the club, hoes on us / I’m off that drink, I’m off the ‘za, I’m f-cked up / We in the club, we in the club, we in the club.”
— Sexyy Red

The Momentum: A Sold-Out Hometown Show

The release arrives after a standout summer for Rob49, highlighted by a sold-out hometown show at New Orleans’ Smoothie King Center as part of his annual Vulture Island Experience . The 2026 edition of the event featured special guests including Sexyy Red, GloRilla, G Herbo, and YFN Lucci .

The show carried special significance for the New Orleans native, who as a kid would occasionally sell water bottles outside the same arena where he now headlines sold-out shows .

With his New Orleans roots at the center of his sound and his profile continuing to rise, Rob49 is positioning Life of the Party as the next major step in his evolution from hometown favorite to one of rap’s most closely watched emerging stars .

The Artist: From the 4th and 9th Wards to the National Stage

Rob49 was born in New Orleans in 1999 and grew up in the housing projects that intersected the city’s fourth and ninth wards, hence the “49” in his stage name . He started rapping casually in high school but didn’t record any music until 2020, when he jumped on a beat during a friend’s recording session .

His breakthrough came with the 2022 album Welcome to Vulture Island, which featured contributions from Lil Baby, Birdman, and Kevin Gates. The massive success of the album positioned Rob49 as one of the top emerging rappers, with XXL naming him “the hottest new name out of New Orleans” .

His 2023 project 4GOD II featured Roddy Ricch, G Herbo, DaBaby, Trippie Redd, and Icewear Vezzo. Rob’s appearance on Travis Scott’s Utopia album on the hit single “Topia Twins” alongside 21 Savage landed him his first Billboard Hot 100 placement, debuting at No. 17 .

The Bottom Line

Rob49’s rise reflects the continued dominance of Southern hip-hop and the power of regional identity in the genre. His sold-out hometown show is a milestone for any artist—and a testament to the loyalty of New Orleans hip-hop fans.

With Life of the Party on the horizon, “In The Club” kicks off the next chapter for Rob49, bringing together his unmistakable New Orleans energy and Sexyy Red’s unapologetic presence for a record built for the club .

The New Orleans native heads into the fall with momentum at an all-time high as he prepares to deliver his next body of work and continue his evolution from hometown standout to one of the genre’s most compelling new stars .

Sources

BroadwayWorld: “Rob49 and Sexyy Red Release New Single and Video ‘IN THE CLUB’” (August 28, 2026)
That Grape Juice: “New Video: Rob49 – ‘In the Club’ (featuring Sexyy Red)” (August 29, 2026)
Entertainment Rocks: “Rob49 Taps Sexyy Red for End-of-Summer Banger ‘In The Club’” (August 28, 2026)
The Music Universe: “Rob49 taps Sexyy Red for ‘In the Club’” (August 28, 2026)
NOLA.com: “New Orleans events: NOWFE, Rob49, Pridefest and more” (June 6, 2026)
WeUpOnIt: “Music Video: Rob49 ft. Sexyy Red – In The Club” (August 29, 2026)
Shazam: “IN THE CLUB – Single” (August 28, 2026)

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